CA

Publicis Health Media

Strategy

Associate (July 2023-Present)

At PHM, I work as a Strategy Associate working across a multitude of media channels.

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Public information related to my scope of work is largely withheld due to NDA.

Charcoal Magazine

Producer

Curatorial Direction & Operations

Web Design

Layout Design

Branding and Content Strategy

Fashion Show Producer & Director

Content Creation

Editor-in-Chief (May 2021-May 2023)

Marketing Director (Mar 2021-Dec 2021)

Online Content Manager (Aug 2020-May 2021)

In this work, I was either directly performing or informing a multitude of creative, artistic, and operational endeavors for the multimedia collective throughout my tenure. This has consisted of developing 3 print issues distributed to 100s of attendees physically and thousands digitally, curating gallery shows, producing and directing fashion shows, and more.

Ketchum PR

Client Experience & Strategy

Social Playbook Building

Community Management

Copywriting

Summer Fellow (June 2022-August 2022)

At Ketchum, I worked as in the Ketchum Summer Fellowship Program in Client Experience and Strategy. I worked on a variety of clients specializing in energy, tech, and mortgage lending. I assisted in developing a social playbook, audience insights, Instagram copywriting.

Call to Action Clothing

Student Account Executive (Jan 2022-May 2022)

While working as a student account executive for Boston University's award-winning student-run public relations agency, my team and I execute industry-level PR plans for the client by leveraging numerous tactics in media relations and the larger PESO model of media practices. We are coordinating launch event PR and logistics & craft content aligned with new brand image.

Racepoint Global

Media Relations

Copywriting

Account Executive Intern (Nov 2020-Apr 2021)

I increased public relations acumen by monitoring media coverage, drafting social media content, conducting research, and pitching unique ideas for three account teams. I developed new organizational databases to improve internal workflow across all accounts at the firm. I summarized and presented market targets in quarterly reports around a major product launch, surpassing previous media engagement by 20%.

Fashion @ BU

Photography

Photographer (Jan 2021-May 2021)

I coordinated and executed photoshoots and interviews with fashion-forward, express students across Boston University with a larger collective of student creatives aiming to showcase everyday fashion in an accessible way.

Tapestry – Course Exercise

Corporate Social Responsibility

In this work, I am either directly performing or informing a multitude of creative, artistic, and operational endeavors for the multimedia collective throughout my tenure. This has consisted of 3 print issues distributed to 100s of attendees at different events hosted by the publication, solidifying and/or approving approach to/final publication material online, on socials, and in print to ensure the production is uniformed and well-informed on all ends. 

BedstuyFly – Course Exercise

Brand Strategy and Management

[Update needed]

SunBum Sunscreen – Course Exercise

Campaign Strategy and Activation

[Update needed]

Banana – Course Exercise

Campaign Strategy and Activation

[Update needed]