Ketchum PR
Ketchum Inc. is a global public relations firm, offering marketing, branding, and corporate communications services in the corporate, healthcare, food and beverage, and technology industries.
​
At Ketchum, I worked as in the Ketchum Summer Fellowship Program in Client Experience and Strategy. I worked on a variety of clients specializing in energy, tech, and mortgage lending. I assisted in developing a social playbook, audience insights, Instagram copywriting.
CLIENT EXPERIENCE
& STRATEGY
Throughout the Ketchum Summer Fellowship Program, I worked alongside other fellows to develop audience insights, strategy, and more for the American Egg Board.
​
I focused especially on our strategy end with others to truly engage with more Gen Z people through organic, innovative methods such as a Trader Joes partnership with their seasoning lines.
SOCIAL
PLAYBOOK BUILDING
I worked under some phenomenal strategists to help research and develop a social playbook leading up to SLB's (formally Schlumberger's) rebrand back in October 2022.
This consisted of a "Stop, Start, Continue" of all their media channels, research into ways to reorganize their social handles, visual branding, and thought leadership/internal content creation advisement.
COMMUNITY MANAGEMENT
I lead the creation of Charcoal's first social playbook for our various media platforms alongside our Marketing Director and Acquisition Editor.
​
The social playbook centers primarily on larger aspects such as a social audit, social inspiration, and social optimization.