Racepoint Global
An independent communications agency that helps clients shape conversations that matter.
CURATORIAL DIRECTION
& OPERATIONS
I guide the large creative curation of the collective's work, values, and intentions through strategic advisement from myself and other Supervisors to other staff members in leadership and beyond. I have been a project manager on a variety of works, whether it was editorial, video, event, and more.
LEAD WEB DESIGNER
I lead the art direction, content marketing, composition, and brand management of Charcoal's website in its entirety.
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I researched a variety of media groups, publications, and more's websites and performed audits on how they function to better synthesize and direct the redesign of Charcoal's website around Charcoal's visual language and branding.
SOCIAL PLAYBOOK
I lead the creation of Charcoal's first social playbook for our various media platforms alongside our Marketing Director and Acquisition Editor.
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The social playbook centers primarily on larger aspects such as a social audit, social inspiration, and social optimization.
SS'22 FASHION SHOW
I co-lead the coordination, management, and execution of our SS'22 Fashion Show, including model management and training, styling & makeup, set design & lighting, and programming.
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We also spotlighted numerous POC business in the Boston-area specializing in fashion, beauty, and lifestyle to feature their products at the event.